Thursday, April 9, 2009

Marketing strategy Concept

“Millions minds have millions of strategies for marketing”

What is marketing strategy? And how its work?


A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Key part of the general corporate strategy

A marketing strategy is most effective when it is an integral component of firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Articles say:

Marketing is the process of writing and publishing online articles with the aim of increasing the credibility of your business, by positioning you as an expert in your field, as well as improving its search engine visibility.

As with any other advertising campaign, if you choose to use this approach it is essential to have a good marketing strategy in place. You need to take into account your objectives in using articles to market your business, decide who will actually write the articles, develop an effective resource box to disseminate your information and plan where to place the articles once they are written.

Determining your objectives.

The primary objective of article marketing is usually to increase the flow of traffic to your website. In order to do this you will need to write a great many quality articles. One or two will make little or no difference to your turnover. To meet this objective you will need to commit yourself to writing or commissioning a constant flow of articles.

People comments on this article:

Drew Brannon said,

“Very informative article. I also believe a good article strategy consists of a repeatable plan of action or “system” to get to the top of the SERPS. Blind writing of hundreds of articles is not only tedious but counterproductive when no system is in place. "

Justin Brooke said,

Resource box in article marketing is an important part of the campaign as this will give the readers an idea about your background.

According to me:

Here this definition may clear your concept that is what marketing strategy now we have think that how it gonna be happened. How can we create market strategy

How to create Marketing Strategies.

If you haven't heard the term "content marketing" - you soon will. The idea of content marketing is becoming more popular among marketing teams as a result of the growing influence of social media, but it has been around much longer than that. White papers, contributed articles, even infomercials are all forms of content marketing. Essentially, when you create content around a particular subject and then use it to deliver a message that may drive someone toward purchasing or recommending your product or service, you're doing it

here is my quick checklist of the questions you should ask yourself as you start to build your own content marketing strategy:

  1. What is the problem you will try to solve? Great content marketing focuses on answering a key challenge or question that relates to your business.
  2. How can you make it about more than you? This is not a sales pitch. It needs to be useful and offer more context beyond just how great your product/service is.
  3. Who's going to care to read and share it? It needs to be interesting, but the sharing is particularly important, as great content marketing should be something people can't help sharing.
  4. What's the best platform and format to use? Think about video versus blogging versus downloadable PDFs and what will be easiest for your audience.
  5. How will you promote it? Plan to spend quite a bit of time thinking about how people will find your content, as it is completely useless if no one can locate it.
  6. How will you know if it's working? Your metric for success may be directly tied to sales, or awareness, or consideration. Whatever it is, know before you start how you'll tell if it was successful.

An article of rohitbhargava